Words:Adedosu 'kenzy'Adekunle
The eighth edition of the popular Nigerian TV reality show Gulder Ultimate Search is set to kick off as organizers of the yearly show Nigerian Breweries Plc, makers of Gulder Beer announced on Tuesday, July 26, 2011.
Speaking at the Lagos Brewery Bar, Yusuf Ayeni, Corporate Affairs Adviser, stated that the GUS concept was created to promote the brand’s values of confidence, discernment, focus, courage, determination and success.
Ayeni revealed that this year’s edition which is designed to ‘stretch man to the very limit of his endurance’ will be held at the Egbetua Quarter, Ososo Mountains in Akoko Edo in Edo State.
He also stated that GUS8 will feature 30 contestants battling for the ultimate prize as opposed to the previous editions that had 10 and 12 contestants. Participants as usual will be selected through rigorous physical screening exercises which will be held in four different locations – Lagos, Owerri, Benin and Abuja. The increase in the number of contestants is to make this year’s edition more exciting and engaging both to the audience and the participants.
The winner of the competition, according to him, would smile home with the sum of N7 million, a brand new jeep worth N10 million as well as N500,000 wardrobe allowance; while the first runner up will go home with N2.5 million.
The second runner up gets N1 million, followed by the third runner up who gets N800,000. The fourth, fifth and sixth finalists get N750,000, 700,000 and N650,000 respectively. The seventh, eight, ninth and 10thfinalists will also get N650, 000 N600,000, N550,000 and N500,000 respectively.
The other 20 participants will get N150,000 each. Furthermore, a special prize of N1 million would be awarded to the last woman standing in the competition.
According to him, the success of GUS has led to other mass market brands in the country to adopt the reality TV programmes as a marketing platform to communicate their brand essence and values especially to the youth market segme
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