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| Wizkid performing at the launching. |
Words:Adedosu 'kenzy' Adekunle
Nigerian Breweries, makers of Star Lager beer, popularly referred to as ‘the people’s beer’ or ‘Shine shine bobo’, has announced the launch of a first-of-its-kind mobile application called Star Music.
The ‘digital’ event also provided guests a first hand view of the new mobile service through a facility demonstration of the application.
Nigerian Breweries’ Marketing Director, Mr Walter Drenth, noted that Star Music is a culmination of years of careful planning and research as the company sought out ways to continually engage its consumers.
‘At Star, we’ve always believed that our consumers are truly at the core of our business. We are very excited by the introduction of our new mobile application and see it as one of the many ways we have chosen to positively engage music consumers in Nigeria.’
Star Music is a two-way interactive App
that will completely change the way consumers experience music from now
on. We’re partnering with some of the biggest names in entertainment MTV BASE and Nigerian Entertainment Today.
‘So users can watch videos, stream
and download their favourite songs, create their own playlists, enjoy
breaking news on their favourite stars while interacting and sharing the
fun with each other. Of course there’ll be so much more to offer as
well so consumers can always look forward to each new day with Star
Music. Drenth added.
Star Music is available on several
mobile operating systems, including Android, Java, Blackberry, iPhone,
iPAD and Google Play; as well as on a dedicated mobisite.
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